Hello, I'm John Holleman
 

I believe great design lives at the intersection of creative problem solving and storytelling.  Currently I'm the Lead Designer at Stanford University Communications, managing visual brand and designing Stanford's main web products, like the University homepageStanford News and the Identity Toolkit.  

I am looking for a product designer role at an organization with a healthy design culture that believes the best way to make money is putting people first.  Hiring?  Let's talk.

 



identity-feature

Stanford Identity Toolkit

IA • CS • UX • Design • Writing

The Identity Toolkit, which serves as Stanford's style guide, is the visual brand documentation for the University; it is a key resource for providing leadership on visual communications standards.  After researching it's efficacy on campus, I saw an opportunity for improvement, and rebuilt the Identity Toolkit with a new architecture and rewritten content. 

This redesign represents a shift from enforcement to facilitation by explaining the reasons behind design decisions and sharing design best practices in addition to documenting visual design standards.  Since launch, it has reduced support requests by 75%.

 


 

responsive

Stanford University Homepage

Stanford University Homepage

Design • UX

Design • UX

Since the 2013 redesign, Stanford's primary web presence had come to feel formal and stodgy - it didn’t communicate the energy and pioneering spirit that our campus community associated with being here.

University Communications partnered closely with Mule Design on discovery and design.  The UComm web team and I evolved our new design language and brought this bold new vision to life.

 

 

 

 

EventCard

Stanford homepage event card
 

Image-Content

Image & Content pattern

Home 404

Stanford homepage 404 page

storyhover

Story hover interaction 

stanford-report

Stanford Report email
 

story-maps

Map graphics for news

social-cards-alt2

Print campaign for Parents Weekend

profilebuild

Homepage profile panel pattern 

photoblend

Anniversary photoblend series 

photoblend2

Anniversary photoblend series
 

photoblend4

Anniversary photoblend series
 

125logo

Stanford 125th Anniversary branding

125-symposium-slides

125th Anniversary symposium slides
 

125-founders-symposium

125th Anniversary symposium program

SageOneInfographic

SageOne infographic

SageAds

SageOne digital ad campaign